Fashion brands pledge to support carbon reduction in efforts to ‘Mission Blue’ on climate change

The fashion industry is home to not only the fastest growing number of climate-vulnerable communities, but is also responsible for nearly a quarter of all greenhouse gas emissions in the sector. But with the economy of the global fashion industry forecast to be worth $450bn (£310bn) by 2030, the fashion industry is responding to climate change.

Starting today, major fashion brands such as Swarovski, Burberry, Burberry Printemps, Moncler, Zara, Space NK, Benetton, Mango, Tribeca, Desigual, Harvey Nichols, Anthropologie, Calvin Klein, Christian Dior, Armani Collezioni, Tommy Hilfiger, Hot Tomato and Betsey Johnson are committing to reducing their carbon footprint.

As part of the ‘Mission Blue’ initiative, the countries they operate in will work alongside an external auditor to ensure the impact of any ongoing projects is adequately addressed. They will also engage in integrated networks of building owner groups, community groups and stakeholders. As a result, Mission Blue will be able to fund a major climate project directly, alongside big fashion brands who have signed up.

This will allow fashion brands to invest in projects that will benefit local communities from the point of sale. By 2020, Mission Blue, the fashion industry association established by the Fashion Group International to help the sector’s drive towards zero-waste practices, will have more than 1,000 members around the world.

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